Financial services could be much lower cost and much more rewarding if we structurally attacked cost. Meow is attacking this head on. In the fifth interview from the B2B Fintech series, Brandon Arvanaghi, CEO of Meow, covers: Why financial services is a commodity How intentionally driving out cost creates a better deal for customers Operating an ultra-lean business on razor-thin margins The perfect timing of launching “max FDIC” coverage The further an executive is from the customer the worse the product is One of the GOAT pivots from selling DeFi yield to selling Treasuries
This was perhaps the most intense conversation I can remember having. Incredibly efficient, scarily so. Focussed, intentional, direct.
Why should you listen to this episode?
This company arguably created a category. By focussing on offering high yield and higher deposit insurance at a time when banks were not, when interest rates began to rise, they capitalized on a generational market opportunity.
Today Meow is known for its access to high-yield treasury, and while there are a few in this category none quite have the explosive growth that Meow has. This is a company that has lazer focussed on execution, channel partnerships, and go-to-market.
I describe conversations I’ve had with Brandon like talking to a scalpel. He’ll get to the point so quickly and surgically it's often hard to keep up.
Meow started offering high-yield access to Stablecoins but may have pulled off the mother of all pivots. Today Meow offers up to $125m in FDIC insurance through its deposit sweeps network, which is expanding internationally and the CEO even graced the pages of Forbes.
What makes Brandon tick? What makes Meow work? And how are they building an enduring business